Clarity before commitmentLook beyond the headline
Compare the terms.
Not just the bonus.
A useful comparison starts with what you must spend, what you receive and what could stop you withdrawing it.
Launch status: no live bookmaker listingsWe have not yet added bookmaker offers or paid referral links. This page gives you a practical checklist to assess an offer yourself. Illustrations below are fictional and are not recommendations.
The seven-point checklist
| Check | What you need to know |
|---|---|
| 1. Operator | Verify the operator and website on the Gambling Commission’s public register. A licence is not a guarantee against losing money. |
| 2. Eligibility | Age, location, new-customer rules, household restrictions and eligible payment methods. |
| 3. Qualifying spend | The required deposit and cash stake, minimum odds and markets that count. |
| 4. Reward type | Cash, free bets or another bonus? Is the promotional stake returned with winnings? |
| 5. Wagering | The multiplier, the amount it applies to and any contribution or stake limits. |
| 6. Deadlines | When you must opt in, qualify, use the reward and meet its conditions. |
| 7. Withdrawals | Identity checks, processing times and restrictions on bonus-related withdrawals. |
Check the Gambling Commission’s public register ↗
A comparison in practice
These two invented examples show why a headline alone cannot tell you which offer involves less spending or fewer restrictions.
| Illustrative condition | Example A | Example B |
|---|---|---|
| Qualifying cash stake | £10 | £20 |
| Promotional reward | £10 free bet | £20 free bet |
| Minimum qualifying odds | 2.00 | 3.00 |
| Time to use reward | 7 days | 3 days |
| Free-bet stake returned? | No | No |
Example B advertises a larger reward but requires a larger cash stake and gives less time to use it. Neither example guarantees a profit. Other terms would need to be considered before making any decision.
How future listings will be assessed
- Check the source. Use the operator’s offer page and full terms, with a visible date of review.
- Show the restrictions. Place important conditions alongside the headline, with a link to the full terms.
- Explain the selection. State the comparison criteria and the limits of our market coverage.
- Disclose commercial relationships. Mark affiliate links and paid placements clearly. Payment will not be presented as evidence of product quality.
- Review changes. Correct or remove a listing when we find that its terms have changed or it is no longer available.
There is no need to rush
A deadline is part of the offer’s conditions, not a reason to spend more than you intended. If an offer is confusing, unaffordable or creates pressure, leave it.