What we do

We explain betting terminology, show the maths behind common offer conditions and provide a checklist for comparing the details. Our content is for adults aged 18 and over in Great Britain.

We are an information website. We do not take bets, handle deposits, hold gambling funds or promise winning outcomes. We are not a bookmaker, and we do not offer personalised betting advice.

What you can expect

• Plain language. Explanations of the conditions that can get lost beneath an attractive headline.
• Transparent examples. Fictional illustrations are labelled, and calculations show their assumptions.
• Risks in view. A bonus does not remove the possibility of losing money.
• A choice to stop. Support information is available throughout the site, and not betting is always an option.

How we plan to earn money

We may introduce affiliate partnerships in future. That means an operator could pay us when a reader follows a tracked link and meets the partner’s qualifying conditions.

If commercial links are introduced, we will label them and explain relevant relationships. We will identify paid placements rather than present them as independent rankings. We will also state the scope of each comparison; a selection of partners is not the whole market.

Our editorial approach

Educational content should distinguish arithmetic from predictions, and examples from live offers. Any future offer listing should link to the operator’s terms, state when it was checked and highlight important restrictions.

Terms can change. The operator’s current terms need to be read before taking up an offer. Where information is uncertain or missing, we will say so rather than fill the gap with a claim.

Using this website

The guides provide general information. They do not guarantee accuracy of third-party services, availability of future offers or any betting result. External websites operate under their own terms and privacy notices.

The calculator runs in your browser. Its inputs are used to display an illustrative result; it does not place a bet or submit a betting request.

Need gambling support?

WhichBet is not a support or counselling service. If gambling is affecting you or someone close to you, our support page links to specialist organisations.